今年市场规模预计增长19% 研学游，目标瞄准品质优

Core Insights - The summer has seen a surge in educational travel, with a focus on experiential learning through activities like artificial intelligence, space exploration, and rainforest discovery. This trend has led to a significant increase in the market size of educational travel, projected to reach 213.2 billion yuan in 2023, reflecting a 19% year-on-year growth [1]. Group 1: Market Trends - The educational travel market is becoming a hotspot for cultural and tourism consumption, with products that are deeper, broader, and more engaging to meet market demands [1]. - The market is characterized by a mix of high-quality offerings and some subpar experiences, leading to a need for better regulation and standardization [7]. Group 2: Educational Experience - Programs are designed to provide hands-on experiences, such as coding for rescue robots and witnessing rocket launches, which enhance students' understanding and retention of knowledge [2][3]. - Parents are increasingly seeking educational travel as a means to foster their children's independence and interest in science beyond traditional classroom settings [3]. Group 3: Quality and Regulation - There are concerns regarding the quality of services provided by some educational travel institutions, with reports of misleading marketing and inadequate qualifications [7]. - The Ministry of Culture and Tourism has implemented industry standards to regulate educational travel products and services, aiming to establish a quality management system [7][8]. Group 4: Institutional Development - Some regions are actively working to improve the quality of educational travel by introducing well-qualified institutions and developing comprehensive training programs for educators [8]. - Collaborative efforts among education, tourism, and regulatory bodies are essential to ensure the quality and sustainability of educational travel services [8].