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古装剧相对放开了,影视投资会变多吗?
2 1 Shi Ji Jing Ji Bao Dao·2025-08-20 01:26

Group 1 - The core viewpoint of the article is that the new measures implemented by the National Radio and Television Administration aim to enhance the quality and supply of television content, particularly benefiting the film and television industry [1][2] - The measures include a "Content Renewal Plan" to improve content innovation, adjust management policies for drama series, and promote the production and broadcasting of high-definition programs and quality documentaries [1][2] - The adjustments in broadcasting policies, such as increasing the allowed total episodes of costume dramas during prime time from 15% to 30%, indicate a more flexible approach to meet audience demand [2] Group 2 - Costume dramas are highlighted as a competitive advantage for the Chinese film and television industry, with recent successes like "Ling Jiang Xian" achieving significant advertising metrics [3] - However, there are concerns about whether the new policies will lead to structural growth in film and television investments, as major long-video platforms like Tencent Video and iQIYI are experiencing declines in paid membership and revenue [4][5][6] - The overall impact of the new regulations may not fundamentally change the industry landscape, but they could benefit companies that excel in producing costume dramas [7]