Core Viewpoint - Xiaomi Group emphasizes its focus on long-term strategy over short-term rankings in the home appliance industry, asserting confidence in achieving its annual goals despite market challenges [1][1]. Financial Performance - In Q2, Xiaomi's revenue from home appliances grew by 66%, with air conditioning average selling price (ASP) increasing by approximately 10%, indicating a successful performance amidst a competitive pricing environment [1][1]. Strategic Positioning - Xiaomi's president, Lu Weibing, reiterated that the company will not engage in price wars within the home appliance sector and does not prioritize short-term rankings, highlighting the importance of long-term market positioning [1][1]. - The company expresses complete confidence in its home appliance business and aims to meet its initial targets for the year [1][1].
小米高管:小米不参与家电行业的价格内卷、不在意短期排名,一个月、一个季度的排名根本不重要