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焦虑的年轻人与刚需的老年人,如何买出一个"超级单品"?
3 6 Ke·2025-08-20 02:07

Core Viewpoint - The dynamic glucose monitoring device, originally designed for medical use, has gained popularity among both young and elderly populations, driven by health management needs and social media influence, leading to a significant market opportunity in China [2][9][35]. Group 1: Young Consumers' Engagement - The dynamic glucose monitor has become a trendy item among young people, who use it as a tool for health management and weight loss, despite not being diabetic [3][5]. - Young users often share their experiences on social media platforms, turning the device into a fashionable item rather than just a medical tool [8][9]. - The device's ability to provide continuous glucose data allows users to feel more in control of their health, leading to a ritualistic approach to monitoring their glucose levels [8][33]. Group 2: Elderly Consumers' Needs - For elderly individuals, the dynamic glucose monitor addresses a critical need for chronic disease management, particularly in diabetes care [9][12]. - Studies indicate that using continuous glucose monitoring significantly reduces the incidence of hypoglycemia in older adults, enhancing their safety and adherence to treatment [12][13]. - The device's features, such as continuous monitoring and alert functions, are particularly beneficial for elderly patients who are at higher risk of complications from diabetes [13][36]. Group 3: Market Growth Potential - The dynamic glucose monitoring market in China is projected to grow from approximately $381 million in 2022 to about $1.56 billion by 2029, with a compound annual growth rate (CAGR) of around 22.3% [14][16]. - Various studies present optimistic forecasts for market growth, with estimates ranging from $807 million in 2025 to $1.812 billion in 2023, indicating a strong demand for these devices [14][16]. - The rise of social media influencers and health bloggers has accelerated consumer awareness and interest in dynamic glucose monitors, creating a dual market for both medical and lifestyle applications [16][35]. Group 4: Competitive Landscape - The market is currently dominated by international brands like Abbott and Dexcom, but domestic brands such as Sinocare and Yuwell are gaining traction due to their competitive pricing and performance [33][34]. - The introduction of non-prescription glucose monitoring products by leading brands has expanded the market reach to non-diabetic consumers [8][33]. - The shift towards a "hospital-led + retail expansion" model is facilitating broader access to dynamic glucose monitors, with potential integration into community healthcare services [18][32].