INLY(SH:603598) Zhong Zheng Wang·2025-08-20 02:34Core Viewpoint - The company plans to raise up to 470 million yuan by issuing no more than 80.54 million A-shares to specific investors, with the funds allocated to global social marketing cloud projects, content creative cloud projects, and working capital supplementation [1] Group 1: Global Social Marketing Cloud Project - The company aims to build a "Global Social Marketing Cloud Project" in Hangzhou, targeting global clients and supporting multiple social media platforms and languages [1] - This project will leverage internal and external global data combined with AI data analysis to automate workflows, enhancing efficiency in brand and influencer marketing [2] - Successful implementation of this project will accelerate the company's globalization efforts and increase the proportion of overseas business [2] Group 2: Content Creative Cloud Project - The company plans to establish a content creative cloud project in Hangzhou to enhance its competitiveness in content innovation [3] - This project will utilize a localized cloud service architecture and AI agents to streamline the content creation process, improving output efficiency and quality [3] - The creative cloud will enable the development of diverse interactive content, including advertising applications and digital avatars, while empowering talent with AI tools [3] Group 3: Industry Growth Potential - The cross-border marketing industry in China is projected to grow from 440.4 billion yuan in 2024 to 786.6 billion yuan by 2029, with a compound annual growth rate of 12.3%, providing a favorable market environment for the company's global expansion [4] - The global marketing industry is expected to reach 8.94 trillion yuan in 2024, with a growth rate of 9.5% over the next five years, indicating significant opportunities for Chinese marketing service providers in the international market [4]