医疗科普莫成“流量生意”

Core Viewpoint - The article emphasizes the importance of maintaining ethical standards in the development of medical science communication through short videos, highlighting both the benefits and the potential pitfalls of this medium [1][2][3]. Group 1: Current Landscape of Medical Science Communication - A significant portion of the population engages with health science content via short video platforms, with 92.1% of 1.074 billion online viewers having encountered such content [1]. - While short video medical science communication can enhance public health literacy, issues such as misinformation, commercialization, and unethical practices are prevalent [1][2]. Group 2: Regulatory Measures and Industry Standards - Recent regulations from multiple government bodies aim to ensure the authenticity and scientific validity of medical science communication on social media platforms [1][2]. - Platforms are encouraged to implement robust regulatory mechanisms, such as peer review systems and operational guidelines for medical accounts, to enhance content quality and accountability [2][3]. Group 3: Future Directions and Opportunities - The article suggests that promoting high-quality content creation should be balanced with strict regulation, advocating for initiatives like "AI pre-review + expert verification" and credit systems for quality creators [3]. - The ongoing implementation of the "Healthy China 2030" initiative aims to improve the quality of medical science communication, ultimately benefiting public health [3].