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中信百信银行陈龙强:先做数据“细活”,再求服务“质变”
2 1 Shi Ji Jing Ji Bao Dao·2025-08-20 03:01

Core Viewpoint - The financial industry's digital transformation is accelerating, with data as the core driver, reshaping financial services and facing various challenges [2][4] Group 1: Digital Finance Concept - Digital finance is viewed as the "new infrastructure" of finance, supporting key areas like inclusive finance and green finance, representing a higher stage of financial technology [4][5] - The foundation of digital finance relies on data, which is essential for the digital transformation of various financial sectors [4][5] Group 2: Organizational Structure - The bank has established a dual committee structure to promote digital finance, with a Digital Finance Promotion Committee led by the president and a specialized AI Innovation Application Committee under the IT Committee [5][6] - The IT and big data departments are tasked with building a robust data platform to enhance resource efficiency and support frontline business needs [5][6] Group 3: Unique Positioning - The bank's mission is to leverage digital capabilities to practice inclusive finance and serve small and micro enterprises, maintaining a value system that prioritizes responsibility over profit [6][7] - The focus is on being "small and beautiful," emphasizing differentiation in customer base, technology, and product offerings rather than pursuing large-scale growth [6][7] Group 4: AI and Big Model Applications - The application of large models in finance is progressing slowly due to high compliance requirements, with current uses focusing on standardization and text-heavy tasks [7][8] - Examples include automating anti-money laundering processes, significantly improving efficiency and accuracy compared to manual methods [8][9] Group 5: Customer Interaction and Service - The evolution of customer interaction is moving towards a "one-sentence bank" model, allowing customers to express needs simply, with the system automatically identifying and fulfilling requests [9][10] - Innovations in customer service include intelligent customer support and service card systems that streamline user experience [9][10] Group 6: Data Management and Innovation - Emphasis is placed on foundational data work, which is crucial for enabling AI applications and fostering innovation [10][11] - The bank aims to solidify its data collection and management processes to support future technological advancements [10][11] Group 7: AI Governance - AI governance is complex, requiring a balance between regulation and innovation, with a focus on establishing safety boundaries and responsibilities [11][12] - The industry lacks mature governance experiences, suggesting the establishment of ethical committees and industry standards to ensure responsible AI development [12]