Core Viewpoint - The recent legal developments in the trademark dispute between KK Group and its competitors highlight the ongoing challenges in the beauty retail sector, particularly regarding brand identity and competition [1][6][7]. Group 1: Legal Developments - KK Group's parent company has initiated a lawsuit against Miniso and other companies for unfair competition, with a recent court ruling confirming that Aixin Technology's actions in registering the "THE COLORIST" trademark abroad constitute unfair competition [1][6]. - The case has progressed through various legal stages, including pre-litigation mediation and jurisdictional appeals, and is set to enter the civil trial phase on September 1 [1]. - KK Group has faced challenges in protecting its trademark, having filed opposition and invalidation procedures against Aixin Technology's trademark application since November 2019, ultimately leading to a lawsuit in September 2023 [7]. Group 2: Brand and Market Position - KK Group is recognized as one of the earliest entrants in the beauty collection store market in China, launching its brand "THE COLORIST" in September 2019, which has rapidly expanded to 243 stores nationwide [12][14]. - "THE COLORIST" offers a wide range of beauty products, featuring over 2800 SKUs and a unique store design that emphasizes a pink visual theme and a 1:1 free try-on service [12]. - Miniso's "WOW COLOUR" brand, established in January 2020, shares similarities with "THE COLORIST" in its focus on experiential retail and has a product selection that leans towards domestic brands [14]. Group 3: Financial and Investment Background - KK Group has attracted significant investment, completing seven rounds of financing between 2016 and 2021, with notable participation from well-known venture capital firms [15]. - Despite its growth and market position, KK Group has faced challenges in its IPO attempts, having made four unsuccessful attempts to list on the Hong Kong Stock Exchange between 2021 and 2024 [16]. - In 2022, KK Group ranked among the top three in China's lifestyle retail sector, following Watsons and Miniso [16].
KKV母公司再起诉名创优品不当竞争