2800元/克，是金价近3倍！有人升值收益超12万元！多地卖断货，紧急提醒

Core Insights - The trend of "Pain Gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, nearly three times the daily gold price since 2025 [1] - The term "Pain Gold" originates from Japanese otaku culture, where items are adorned with anime elements, and it is now viewed as a "most valuable item" by some young people [1] - The browsing volume of "Pain Gold" topics on Xiaohongshu has surpassed 2.25 million, and the transaction volume of IP gold products on Taobao has increased by 294% year-on-year [1] Industry Trends - In a generally weak gold consumption environment, this category of secondary element-linked gold is becoming a growth point for several jewelry brands [1] - A recent event in Shanghai showcased a game enthusiast carrying a "golden banknote pain bag" valued at over 10,000 yuan, which gained significant attention on social media [1] Market Dynamics - A gold banknote weighing 1 gram, originally priced at 899 yuan, is now being resold for nearly 1600 yuan on second-hand platforms, indicating a price increase of almost 78% [3] - Another gold set, a collaboration between Lao Miao Gold and the IP "Tian Guan Ci Fu," is being resold for 16,600 yuan, with an estimated price of 1509 yuan per gram based on its total weight of approximately 11 grams [3] Consumer Behavior - The collaboration between Lao Feng Xiang and Bandai Namco produced a pure gold series collectible priced at 80,000 yuan, which sold out quickly, reflecting strong consumer interest [5] - The emotional connection and social currency associated with IPs encourage young consumers to pay a premium for "Pain Gold," as it is perceived as more durable than paper or metal badges [5]