Workflow
泡泡玛特:本周将发布迷你版LABUBU
Sou Hu Cai Jing·2025-08-20 03:37

Group 1 - The core viewpoint is that the company is strategically managing its LABUBU IP to avoid overexploitation while recognizing significant existing demand and future value [1][2] - The company plans to launch a mini version of LABUBU, which is expected to become a major hit [1] - The stock price of the company has increased by nearly 6%, approaching 300 HKD, with a market capitalization nearing 400 billion HKD, marking a historical high [1] Group 2 - In the 2025 mid-year financial call, the CEO stated that the revenue contribution from a single IP is not considered unhealthy, emphasizing the importance of developing more original IPs for a healthier platform [2][3] - The revenue from LABUBU's segment, THE MONSTERS, reached 4.81 billion RMB, accounting for 34.7% of the company's total revenue [2] - The CEO expressed confidence in achieving a revenue target of 30 billion RMB for the year, indicating a focus on the health of the company's performance rather than just growth [4]