Core Viewpoint - The company reported a solid performance in the first half of 2025, with revenue and net profit growth exceeding expectations, primarily due to the divestment of loss-making fashion sports brands [1][4]. Financial Performance - Revenue increased by 7.1% year-on-year to 6.84 billion yuan, while net profit rose by 21.5% to 910 million yuan, significantly outpacing revenue growth [1]. - The company plans to distribute an interim dividend of 0.18 HKD per share, maintaining a payout ratio of 50% [1]. Brand Performance - The main brand achieved a revenue of 6.05 billion yuan, a 4.5% increase, maintaining a leading position in marathon apparel with the highest wearing rate in major events [2]. - The professional sports segment saw a robust growth of 32.5% to 790 million yuan, driven by strong offline retail performance and successful marketing of new products [2]. Channel Analysis - Online sales growth outpaced offline, with e-commerce contributing over 30% to the main brand's revenue [3]. - The company is progressing well in its Direct-to-Consumer (DTC) transformation, with plans to convert approximately 500 franchise stores to self-operated ones [3]. Operational Efficiency - Inventory turnover days decreased by 9 days to 91 days, and net cash increased by 94.3% to 1.91 billion yuan, indicating a strong balance sheet [4]. - The company maintains its full-year guidance, confident in achieving over 10% growth in both revenue and net profit [4]. Strategic Focus - The company is optimizing its multi-brand matrix by divesting from fashion sports brands and focusing on core running business, which is expected to enhance competitive positioning [4].
特步国际(01368.HK)：收入稳健增长 亏损品牌剥离带动利润大幅提升