产品为经，服务为纬：中宏保险让“老有颐养”照进现实

Core Insights - The trend of "living longer" has shifted to "living better," with a focus on holistic health rather than just longevity [1][3] - A significant gap exists between consumer confidence in health preparedness and actual health management actions, indicating a need for better health strategies [1][3][4] Consumer Perspectives - Only 7% of respondents prioritize longevity as their main goal for old age, while 52% focus on a balanced approach to physical, mental, social, and financial health [1] - 88% of respondents believe they are prepared for healthy aging, yet less than 40% undergo regular health check-ups [1][3] - Financial planning is lacking, with nearly 40% of respondents holding assets primarily in cash or fixed deposits, highlighting a need for diversified investment strategies [1][8] Company Strategy - Zhonghong Insurance aims to bridge the gap between consumer goals and actions by establishing itself as a leading health and elderly care expert in China [1][2] - The company has developed a comprehensive ecosystem for health and elderly care, focusing on "insurance + service" to meet consumer needs [1][4] Health Management Initiatives - The MOVE health management platform integrates core resources across prevention, diagnosis, rehabilitation, and elderly care, promoting proactive health management [4][5] - Innovations such as the "Zhonghong Family Doctor" service enhance the platform's offerings, providing personalized health management for families [4][5] Elderly Care Services - Zhonghong Insurance has launched a comprehensive elderly care service network, covering home care, institutional care, and high-end community services [5][6] - The company has expanded its service network to over 270 institutions across 40 cities, providing more than 150,000 elderly care beds [6] Financial Health and Product Offerings - Approximately 70% of respondents believe financial health significantly impacts personal health and longevity, yet many lack adequate retirement planning [7][8] - Zhonghong Insurance's product offerings include a diversified range of health, elderly, and life insurance products designed to meet various financial needs throughout different life stages [9][10] Innovative Product Development - The company focuses on creating differentiated insurance products to address the complex needs of consumers, moving beyond traditional offerings [9][11] - Examples include the "Zhonghong Health Double Star Insurance Plan," which combines critical illness coverage with health incentives [10][11] Conclusion - Zhonghong Insurance's approach emphasizes a holistic view of health and elderly care, integrating services and products to support consumers in achieving a better quality of life as they age [12]