演讲45场100个小时，“酒业流量担当”吴向东这100天在忙什么？

Core Viewpoint - The company is launching a new strategic initiative called "Wan Shang Alliance" centered around its new product "Da Zhen·Zhen Jiu" to navigate the current industry downturn and enhance market presence [3][5][15]. Group 1: Product Launch and Strategy - The new product "Da Zhen·Zhen Jiu" is positioned as a "superior quality, mid-range price" offering, with a group purchase price set at 600 yuan per bottle, targeting the 3000 yuan product quality level [8][9]. - The "Wan Shang Alliance" aims to unify pricing control and implement a continuous dividend mechanism to align the interests of alliance merchants, with over 2100 merchants signed up since its inception [3][12]. - The company has conducted approximately 50 "Wan Shang Alliance Wealth Creation Forums" in about 100 days to promote this initiative [3][13]. Group 2: Market Context and Challenges - The white liquor industry has been experiencing a downward trend since the first quarter of the year, with no signs of recovery as of May [6][9]. - The current market trend shows a shift towards lower-priced liquor, with popular price ranges now between 300 to 500 yuan, raising questions about the viability of the 888 yuan price point for "Da Zhen" [9][11]. - The company is focusing on middle-class families and small business owners who value quality but are price-sensitive, indicating a potential new growth point in the 600 yuan price range [11][15]. Group 3: Business Model and Market Response - The "Wan Shang Alliance" features a unique business model that includes price control, profit-sharing, and stock options for alliance merchants, which has generated mixed reactions in the market [13][14]. - Some merchants who attended the forums have signed contracts and are actively expanding their market reach, while others remain skeptical [14][15]. - The company emphasizes that its model is not a pyramid scheme, highlighting the absence of a multi-level referral system [15]. Group 4: Financial Performance and Future Outlook - The stock price of the company increased by 24.9% from August 11 to 15, indicating positive market sentiment towards its recent initiatives [15][16]. - The company aims to leverage its existing production capacity of 44,000 tons per year and storage capacity of 120,000 tons to support the launch of new products [11].