Core Viewpoint - The stock price of Zhenjiu Lidu (06979) has increased over 50% this month, with a current rise of 6.56% to HKD 10.4, driven by positive consumer policies and strategic product launches [1] Group 1: Market Performance - Zhenjiu Lidu's stock has seen a significant increase, with a rise of over 6% today and a cumulative increase of over 50% this month [1] - The trading volume reached HKD 184 million, indicating strong market interest [1] Group 2: Industry Trends - Multiple rounds of consumer stimulus policies have been released this year, emphasizing the importance of domestic consumption [1] - The State Council has highlighted the need to stimulate consumption potential and remove restrictive measures in the consumer sector [1] - CITIC Securities believes the liquor industry is rapidly bottoming out, with leading companies likely to benefit from channel adjustments and market expansion [1] Group 3: Product Strategy - In June, Zhenjiu Lidu launched a strategic product, "Da Zhen·Zhenjiu," priced at HKD 888 per bottle, targeting the high-end market [1] - In August, the company introduced its first high-end craft beer, "Niu Shi News," priced at HKD 88 per bottle, marking its entry into the beer sector [1] - Guotai Junan Securities anticipates that the new products will contribute to incremental growth and improve growth margins for the company [1]
港股异动 珍酒李渡(06979)再涨超6% 促消费政策释放积极信号 公司发力大珍、牛市啤酒等新品