HAOXIANGNI(SZ:002582) Sou Hu Cai Jing·2025-08-20 05:20Core Viewpoint - The influx of star funds into the company appears to be more based on short-term arbitrage expectations rather than a long-term positive outlook on the company's fundamentals [5][2]. Financial Performance - In the first half of 2025, the company reported a revenue decline of 15.64% year-on-year to 689 million yuan, with a net profit loss of 20 million yuan, although the loss amount has narrowed compared to the same period last year [2]. - The company has experienced three consecutive years of mid-year losses, with revenue figures of 3 billion yuan, 1.28 billion yuan, and 1.4 billion yuan from 2020 to 2022, and net profits of 2.155 billion yuan, 62 million yuan, and a loss of 189 million yuan respectively [10]. Shareholder Dynamics - The second quarter saw the entry of five new public funds among the top ten shareholders, with three products from Xingquan Fund collectively holding 9.56% of the shares, approaching the threshold for a stake increase [4]. - The core driver for this interest is the company's 6.29% stake in the snack company "Mingming Hen Mang," which has filed for a listing on the Hong Kong Stock Exchange, potentially increasing the stake's value to between 2.5 billion and 3.5 billion yuan [4]. Business Challenges - The company's core business is facing significant challenges, with sales from "Mingming Hen Mang" dropping over 40% year-on-year to approximately 19.17 million yuan, and a decline in the number of distributors both within and outside Henan province [4][11]. - The company's red date products and health-preserving foods generated revenues of 500 million yuan and 2.6 million yuan respectively in the first half of the year, reflecting declines of 16.38% and 26.13% year-on-year [11]. Strategic Initiatives - In response to its challenges, the company is seeking transformation through investments and internal product innovation, establishing a growth committee to support strategic products like "Hong Xiaopai" and "Dou Fei Fei" [13][14]. - The company is also exploring cross-industry opportunities, having invested in "Mingming Hen Mang" and recently launched a series of craft beers with flavors like red dates and green tea [15][16]. Market Outlook - The company's ability to establish a sustainable second growth curve remains uncertain, as its core business faces pressure and new growth points are not yet clearly defined [17].