四川德阳推动文旅融合 以三星堆为核打造国际旅游城市

Core Viewpoint - The Sichuan provincial government is focusing on the integration of culture and tourism in Deyang, aiming to accelerate the development of an internationally recognized tourist city, particularly through the promotion of the Sanxingdui archaeological site and related cultural tourism initiatives [1][2]. Group 1: Development of Sanxingdui - Deyang is leveraging the Sanxingdui site to enhance its global tourism appeal, with annual visitor numbers to the Sanxingdui Museum increasing from 700,000 in 1997 to over 6 million after the new museum was built, representing a nearly 9-fold growth [2]. - The city is constructing the Sanxingdui archaeological site park and a world-class museum, creating a new layout that includes performance shows and immersive experiences [2]. - The first Sanxingdui Forum will be held in September, themed "Civilization Mutual Learning from an Archaeological Perspective," alongside regular events like the Mask Festival and half-marathon to showcase the charm of ancient Shu civilization [2]. Group 2: "Comfortable Travel in Deyang" - Deyang is integrating local resources such as the Longmen Mountain range and cultural sites to enhance the "Comfortable Travel in Deyang" initiative, promoting a blend of culture and tourism across various industries [2]. - The city is advancing the construction of the "Longmen Peak International Tourist Resort," aiming to create a leisure destination with activities accessible within 1 to 3 hours [2]. - Deyang is upgrading 77 cultural tourism villages to create a thematic matrix that offers monthly activities, catering to diverse tourist needs [2]. Group 3: Building an International Tourism City - Deyang is utilizing its proximity to Chengdu to develop an open "international reception hall," with a total investment of 100 billion yuan in key cultural tourism projects [4]. - The city is enhancing inbound tourism convenience by establishing "International Tourism Service Stations" at major sites and improving payment systems for international visitors [4]. - Deyang is focusing on deep cultural experiences and precise global marketing strategies to attract tourists from visa-free countries, including the development of cross-border tourism routes and multi-language promotional materials [4].