夏日经济新活力系列报道 “科技+”助力文旅消费场景焕新升级

Core Viewpoint - The integration of technology and cultural tourism is rapidly evolving, enhancing visitor experiences and driving growth in the tourism sector through immersive and interactive technologies [1][2][3]. Group 1: Technological Innovations in Tourism - The use of holographic images, AI modeling, and smart interactions in performances like "Back to the Journey to the West" in Guizhou showcases how technology enriches cultural experiences [1]. - In Chongqing, thousands of drones create dynamic light shows, illustrating the increasing diversity of tourism experiences enhanced by technology [1]. - The application of AR technology in Shanghai's Yuyuan Garden allows visitors to interact with virtual creatures, merging traditional culture with modern technology [1]. Group 2: Data-Driven Enhancements - Advanced data analysis techniques in Xi'an optimize visitor management by accurately profiling tourists and predicting market demands, thus improving operational efficiency [2]. - The use of drones equipped with visual recognition systems in Hubei allows for personalized photography experiences, enhancing visitor engagement [2]. Group 3: Digital Services and Integration - The "Cloud Tour Suzhou APP" provides comprehensive digital services, integrating information on attractions, accommodations, and local products, facilitating a seamless visitor experience [3]. - Nationwide, the digital transformation completion rate for 5A-level tourist attractions has reached 100%, indicating a significant shift towards digitalization in the tourism industry [3]. Group 4: Cultural and Technological Balance - While technology enhances cultural expression, there is a caution against over-reliance on sensory stimulation that may overshadow cultural depth [3]. - The need for a balanced approach that leverages technology while preserving cultural integrity is emphasized to ensure sustainable development in the tourism sector [3].