Sou Hu Cai Jing·2025-08-20 05:55Core Insights - The international hotel groups are experiencing robust global growth, but the Greater China region is showing a decline in performance [1][13]. Group 1: Marriott International - In Q2 2025, Marriott's global hotel revenue increased by 5% to $6.74 billion, with RevPAR at $136, up 1.5% year-over-year [2][4]. - In Greater China, RevPAR decreased by 0.5% to $80.06, while occupancy rose by 0.5 percentage points to 68.6% [3][4]. Group 2: InterContinental Hotels Group (IHG) - IHG's global RevPAR was $91.45, a 0.3% increase, with occupancy at 69.7%, down 0.2 percentage points [4]. - In Greater China, all key metrics declined: RevPAR fell by 3% to $40.49, occupancy decreased to 60%, and ADR dropped by 2.9% to $67.51 [4][5]. Group 3: Hilton Worldwide - Hilton reported a global revenue of $3.14 billion, a 6% increase, with RevPAR at $121.79, down 0.5% [5][6]. - The Asia Pacific region showed a slow recovery, with China underperforming compared to Southeast Asia [6][20]. Group 4: Hyatt Hotels - Hyatt's global RevPAR was $151, up 1.6%, with occupancy at 73.1%, an increase of 0.5 percentage points [7][9]. - In Greater China, RevPAR increased by 2.1% to $85, while ADR decreased by 3.1% to $117 [9]. Group 5: Wyndham Hotels & Resorts - Wyndham's net income reached $87 million, a 1% increase, with global RevPAR at $47.55, down 3% year-over-year [10][11]. - The Chinese market faced challenges, with RevPAR declining by 8% [11][12]. Group 6: Market Challenges in Greater China - The decline in performance for international hotel brands in China is attributed to external factors such as tightened government budgets and increased competition from domestic hotels [15][16]. - Domestic hotels are enhancing service quality and competitive pricing, impacting international brands' market share [17][18]. Group 7: Strategies for Recovery - International hotel groups are focusing on expanding their presence in China and adapting to local market preferences [19][20]. - Strategies include leveraging social media for marketing, enhancing customer engagement through localized loyalty programs, and integrating local cultural elements into service offerings [20].