Sou Hu Cai Jing·2025-08-20 06:29Core Insights - Bubble Mart reported record-high performance in its 2025 interim results, with revenue reaching 13.88 billion yuan, a year-on-year increase of 204.4%, and adjusted net profit of 4.71 billion yuan, up 362.8% [1] - CEO Wang Ning emphasized the importance of sustainable growth over aggressive expansion, focusing on the health of the company's growth metrics [1][2] - The LABUBU IP is seen as a significant asset, with potential for further development and diversification in product offerings [1][4] Financial Performance - Revenue for the first half of 2025 was 13.88 billion yuan, with a net profit exceeding the total for the entire year of 2024 [1] - The revenue from the LABUBU segment (THE MONSTERS) reached 4.81 billion yuan, a staggering increase of 668.0%, accounting for 34.7% of total revenue [4] - The plush toy category generated 6.14 billion yuan in revenue, surpassing the sales of figurines for the first time [4] Market Expansion - Bubble Mart plans to focus on markets in the Middle East, South Asia, Central and South America, and Russia, while continuing to expand flagship stores in major cities like Paris, Sydney, Milan, and New York [5] - The company currently operates 140 overseas stores, with expectations to exceed 200 by the end of the year [5] - Membership in mainland China grew significantly, with total registered members increasing from 46.08 million to 59.12 million, contributing 91.2% of sales [5] Product Development and Innovation - The company is enhancing its product offerings, with a focus on the LABUBU mini version and other diversified applications [2][4] - The supply chain has improved significantly, with plush toy production capacity now exceeding ten times that of the previous year, reaching approximately 30 million units per month [4] - Bubble Mart is also expanding into new business areas such as accessories, theme parks, and building blocks, which are gaining market attention [5] Stock Performance - Following the announcement of the interim results, Bubble Mart's stock price surged over 13%, reaching a historical high and a market capitalization exceeding 400 billion HKD [6]