Sou Hu Cai Jing·2025-08-20 07:16Core Insights - China Resources Beer reported growth in revenue and profit for the first half of the year, with strong performance in its beer business, but a decline in its liquor business due to overall industry pressure [1][7]. Financial Performance - The company's total revenue for the first half of the year was 23.942 billion yuan, a year-on-year increase of 0.8% [2]. - Shareholder profit reached 5.789 billion yuan, reflecting a 23% increase year-on-year [2]. - The gross profit margin improved to 48.9%, up 2 percentage points from the previous year [2]. - Beer business revenue was 23.161 billion yuan, with a 2.6% year-on-year growth, and shareholder profit from beer increased by 17.3% [2]. - Beer product sales volume reached 6.487 million kiloliters, a 2.2% increase year-on-year [2]. - The average selling price of beer rose by 0.4% due to ongoing premiumization efforts [2]. Strategic Initiatives - The company has successfully implemented a premiumization strategy, with significant growth in high-end beer sales [3]. - Sales of premium and above beer products grew by over 10%, with Heineken and Snow beer brands showing strong performance [3]. - The company has developed various specialty beers to meet diverse consumer preferences [2]. Channel Development - Online and instant retail channels have seen rapid growth, with overall GMV increasing by nearly 40% and instant retail by 50% year-on-year [6]. - The company is exploring new business models, including customization and contract manufacturing [6]. Liquor Business Performance - The liquor business revenue fell to 781 million yuan, a decline of 33.7% year-on-year, with significant contributions from major products [7]. - The management anticipates a potential recovery in the liquor market, particularly during peak seasons [7]. - The company plans to introduce products in the 100 yuan price range to align with market demand [7].