Core Viewpoint - FAW Audi and China FAW recently emphasized the importance of the Audi four-ring logo, asserting that their standards remain uncompromised even in the electric era, which is perceived as a critique of SAIC Audi [2] Group 1: Company Positioning - FAW Audi and China FAW's statement highlights their commitment to the traditional Audi brand identity, particularly the four-ring logo, which they believe is integral to their brand heritage [2] - The launch of SAIC Audi's first strategic electric model, the Audi E5 Sportback, is seen as a direct competitor, with a pre-sale price range of 235,900 to 319,900 yuan [2] Group 2: Market Dynamics - The Audi brand under SAIC is specifically developed for the Chinese market, indicating a strategic shift in branding by removing the classic four-ring logo in favor of the AUDI text logo [2]
一汽奥迪发文疑似嘲讽上汽奥迪AUDI品牌:四环相扣,才是奥迪