贵州茅台入驻淘宝闪购 计划全量上线全国6500家门店

Group 1 - Guizhou Moutai has partnered with Taobao Flash Sale to launch over 1000 official stores, providing a "30-minute delivery" service for authentic Moutai products [1] - The product range includes Moutai 1935, Guizhou Daqu, Moutai Yingbin, Moutai Wangzi, and Hanjiang, covering all price segments from mass to premium [1] - The collaboration signifies a shift in the traditional liquor industry's channel strategy, with online channels becoming a key growth driver for brand expansion [1] Group 2 - A report indicates that 34.9% of liquor companies prioritize the expansion of instant retail channels, with a rapid rise in younger consumer demand [2] - Since the launch of Taobao Flash Sale, liquor categories have seen significant growth, with craft beer up 703%, cocktails up 237%, and white liquor up 172% [2] - The entry of Moutai into Taobao Flash Sale enhances the platform's appeal in the liquor sector, creating a comprehensive product matrix from mass to premium offerings [2]