海信家电(000921.SZ)：2024年海信欧洲区白电业务全年收入同比增长35%

Core Viewpoint - Hisense has leveraged major sporting events like the UEFA European Championship and the FIFA Club World Cup to enhance its marketing efforts in Europe, resulting in significant revenue growth in the region's home appliance sector [1] Group 1: Company Performance - Hisense has increased its investment in key European markets, focusing on the mid-to-high-end product matrix [1] - The company has achieved rapid growth in home appliance revenue in Europe, with market shares across various categories showing improvement [1] - For the year 2024, Hisense's revenue from the white goods business in Europe is projected to grow by 35% year-on-year [1]