这家“穷鬼寿司”，让多少人研究起邪修排队法

Core Insights - Sushi Lang has gained immense popularity in Beijing, with long wait times for reservations and in-store dining, indicating a strong demand for its offerings [1][3][7] - The restaurant's pricing strategy and quality have attracted a diverse customer base, particularly those seeking affordable sushi options [33][42] Group 1: Market Performance - Sushi Lang has established itself as a leading player in the conveyor belt sushi market, consistently ranking first in sales in Japan from 2011 to 2022 [44] - The restaurant's pricing strategy, with sushi plates priced at 100 yen, has remained unchanged since 1996, contributing to its competitive edge [46] - The brand has successfully expanded in China, with rapid growth in cities like Guangzhou and significant demand in Beijing, while other cities show varying levels of interest [50][51] Group 2: Customer Experience - Customers have reported long wait times and limited menu options during peak hours, leading to mixed reviews about the dining experience [54] - Sushi Lang offers a unique value proposition by combining affordability with quality, appealing to budget-conscious consumers [33][46] - The restaurant employs a loyalty program that enhances customer engagement through rewards and discounts, further driving repeat visits [42][52] Group 3: Operational Efficiency - Sushi Lang utilizes a dual conveyor belt system to streamline service and reduce labor costs, enhancing operational efficiency [46][48] - The restaurant has implemented technology to minimize food waste, such as using IC chips to track sushi plates and automatically discarding those not taken within a certain timeframe [48] - A significant portion of Sushi Lang's ingredients is sourced locally, reducing transportation costs and ensuring freshness [48]