思宾格Biospringer：魔芋零食何以逆袭为健康零食新势力？

Core Insights - Konjac has emerged as a popular healthy snack, driven by its low-calorie, high-fiber properties, and strong satiety, addressing consumer health concerns while satisfying taste preferences [3][4][10] - The konjac snack market is experiencing significant growth, with the domestic market size projected to reach approximately 270 billion yuan in 2024, and the leisure konjac snack segment exceeding 180 billion yuan, reflecting a nearly 20% compound annual growth rate over the past decade [3][4] Group 1: Market Trends - The market share of konjac products, including konjac slices, has increased from 0.87% in Q1 2023 to 1.4% in Q1 2025, indicating a rising trend in consumer acceptance [4] - Over thirty brands, including well-known names like Wei Long and Liang Pin Pu Zi, are entering the konjac snack market, enhancing consumer choices and driving market development [4][5] Group 2: Product Innovation - Companies are innovating in flavor, texture, and form to meet diverse consumer preferences, with popular flavors including spicy and regional variations [5][8] - The introduction of unique ingredients, such as Biospringer yeast extract, enhances flavor profiles and extends the sensory experience of konjac snacks [7][11] - Various product forms, such as konjac chips and konjac noodles, are being developed to cater to different consumer needs and preferences, expanding market opportunities [8][10] Group 3: Health and Consumer Preferences - A significant portion of Gen Z consumers (60.2%) prefer low-fat, low-calorie, and additive-free healthy foods, which aligns with the attributes of konjac snacks [10][11] - The growing health consciousness among consumers is expected to drive further competition in the konjac snack market, focusing on flavor differentiation and health upgrades [10][11]