文旅体融合破圈共生 推动宁夏银川持续“出圈”

Core Viewpoint - Ningxia Yinchuan Cultural Tourism Group focuses on "functional restructuring" and "resource structural upgrading" to enhance core capabilities and competitiveness, driving the integration of commerce, culture, and tourism [1] Group 1: Economic Development Strategies - The company promotes various economic models such as "concert economy," "low-altitude economy," "night economy," "holiday economy," and "exhibition economy" to stimulate cultural tourism vitality [1] - The "Yin Ticket Gift" initiative attracted 15,000 music fans to visit over 10 scenic spots and 130 restaurants, increasing foot traffic in key commercial areas by over 30% [2] - The company is innovating the night economy with events like sunset concerts and drone light shows, creating a new model that integrates shopping and entertainment [2] Group 2: Product and Brand Development - The group has developed over 300 unique cultural and creative products, including stationery, food, postcards, and handicrafts, enhancing the cultural production capacity [3] - The company is focusing on creating new cultural tourism brands and experiences, transforming natural landscapes into vibrant social and creative platforms [2][3] Group 3: Infrastructure and Market Expansion - The company is accelerating asset aggregation and enterprise transformation, including the transfer of equity in Xinhua Bookstore and the merger of the print company [4] - Significant upgrades to tourist infrastructure and service quality at key sites like Xixia Tomb and Helan Mountain Rock Paintings are underway, with visitor numbers increasing by 280% [4]