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中国饮料工业协会技术部主任张明:以“量质结合”,推动包装饮用水行业高质量发展
Qi Huo Ri Bao·2025-08-20 09:08

Core Viewpoint - The packaging drinking water industry is undergoing significant transformation due to new technologies such as artificial intelligence, 5G, and industrial internet, which are creating smart factories and driving digitalization [1] Industry Challenges - The packaging drinking water industry is facing multiple challenges, including significant cost pressures on companies, market channel saturation, and price wars [1] - Large enterprises have clear advantages in scale, centralization, and diversification, while small and medium-sized enterprises are encountering more difficulties [1] - There is a severe issue of product homogeneity, with limited new product development [1] Market Competition - The market is characterized by intense competition, declining product prices, and difficulties in brand positioning [1] - Despite efforts to explore new products, scenarios, and channels, the industry continues to face long-term operational pressures [1] Future Outlook - The industry should focus on the core demand of "thirst relief" and leverage scale, centralization, and digitalization to maintain a strong market presence [1] - There is a need for quality upgrades through new products, scenarios, and channels to enhance brand positioning and product added value, promoting high-quality development in the packaging drinking water sector [1]