Bei Jing Shang Bao·2025-08-20 09:06Group 1 - The company is set to launch new products including MOKOKO and Star People, with high demand already reflected in secondary market prices before official release [2][7] - The resale prices for the new products have surged significantly, with items originally priced at ¥199 being listed for as high as ¥800, and another item priced at ¥474 being offered for around ¥900 on second-hand platforms [7] - The company reported a revenue of ¥138.8 billion for the first half of 2025, marking a year-on-year increase of 204.4%, and an adjusted net profit of ¥47.1 billion, up 362.8% [8] Group 2 - The gross margin for the company in the first half of 2025 was 70.3%, an increase of 6.3 percentage points compared to the previous year [8] - The CEO expressed optimism about achieving a revenue target of ¥200 billion for the year, suggesting that reaching ¥300 billion is also feasible [8] - The company is focusing on developing LABUBU as a world-class IP, indicating potential for further product diversification and value extraction [9]