iQIYI(US:IQ) 智通财经网·2025-08-20 09:21Core Insights - iQIYI reported total revenue of 6.63 billion RMB for Q2, with membership services contributing 4.09 billion RMB, online advertising services 1.27 billion RMB, content distribution 440 million RMB, and other revenues 830 million RMB [1][5] - The company achieved a Non-GAAP operating profit of 58.7 million RMB, marking 14 consecutive quarters of Non-GAAP operating profitability [1][5] - iQIYI's CEO emphasized the focus on innovation and investment in AI applications, micro-dramas, experiential business, and overseas markets to drive sustainable long-term growth [1] Revenue Breakdown - Membership services accounted for the largest share of revenue at 40.9 billion RMB, followed by online advertising at 12.7 billion RMB, content distribution at 4.4 billion RMB, and other income at 8.3 billion RMB [1] - The total cost for the quarter was 5.29 billion RMB, a year-on-year decrease of 7%, with content costs being the largest component at 3.78 billion RMB [5] Content Performance - iQIYI's original micro-dramas saw significant success, with titles like "Chasing Love" and "What is the Body" achieving high popularity, and the first IP adaptation micro-drama "What is the Body" reaching a peak content heat value of 5,500, setting a new record for the platform [3] - The company has a content reserve of approximately 15,000 micro-dramas [3] Financial Health - iQIYI's net profit attributable to the company for the quarter was 14.7 million RMB, with a cash balance of 5.06 billion RMB as of June 30, 2025, including cash, cash equivalents, short-term restricted funds, short-term investments, and long-term restricted funds [5]