房企共探“好房子”建设，产品迭代速度成行业关注焦点

Group 1 - The real estate industry is entering a new development phase centered on urban renewal, where success is measured by long-term operational capability and social value creation rather than just development area and scale [1] - Traditional development models are becoming unsustainable, and companies must leverage technology, upgrade business models, and transform services to unlock a second growth curve [1] - The speed of product iteration is critical, with companies that cannot keep pace with policy and customer changes facing elimination [1] Group 2 - Companies are shifting focus from being mere real estate developers to providing systematic solutions for "good housing" [2] - In response to industry adjustments, companies like Longfor are adopting a more cautious development approach, emphasizing precision and minimizing error margins [2] - The industry is moving from a focus on scale and speed to prioritizing value and quality, aiming to enhance customer living experiences and meet both material and spiritual needs [2]