每克2800元！一开售就被疯抢，多地卖断货，网友：原来还能这么玩

Core Insights - The rise of "pain gold" products, which incorporate anime elements, has become popular among young consumers, with prices reaching up to 2800 yuan per gram, nearly three times the daily gold price since 2025 [1][5][17] - The demand for IP gold products has surged, with a 294% year-on-year increase in transactions for IP gold items on e-commerce platforms, indicating a significant market trend despite overall weak gold consumption [1][5] - Young consumers view "pain gold" as a valuable investment, with some products experiencing substantial price appreciation in the secondary market, reflecting a shift in consumer behavior towards emotional and aesthetic value [5][12][15] Market Trends - The popularity of "pain gold" is evident in social media engagement, with related topics amassing over 2.25 million views, showcasing a growing interest among younger demographics [1][15] - The secondary market for "pain gold" products is thriving, with items like a 1g gold note originally priced at 899 yuan now selling for nearly 1600 yuan, indicating a doubling in value [3][5] - Collaborations between jewelry brands and anime IPs have led to rapid sellouts of limited edition items, such as a pure gold series priced at 80,000 yuan, highlighting the strong demand for unique and collectible gold products [5][6] Consumer Behavior - Young consumers are increasingly drawn to gold jewelry that offers both aesthetic appeal and investment potential, with many opting for smaller, more affordable items that allow for personalization and creativity [6][10][12] - The trend of "DIY" gold jewelry, where consumers combine new purchases with existing pieces, reflects a desire for individuality and emotional connection to the products [10][12][14] - The shift from traditional gold as a family heirloom to a fashionable accessory is evident, with social media platforms seeing significant engagement around gold jewelry styling and sharing [15][17]