关心：Swatch道歉太敷衍，它在赌中国消费者的健忘

Core Viewpoint - Swatch's recent apology regarding the portrayal of an Asian male model has been deemed insincere and provocative, reflecting a lack of respect for the Chinese market and consumers [1][3]. Group 1: Apology Statement - The apology issued by Swatch was brief and lacked depth, with different wording in English and Chinese, raising questions about the company's intentions [3][5]. - The statement failed to clarify the nature of the "misunderstanding" or "offense," nor did it address accountability or corrective measures [3][9]. Group 2: Cultural Insensitivity - The incident is part of a broader pattern of cultural insensitivity among luxury brands, which often profit from East Asian markets while simultaneously displaying contempt for these consumers [9][10]. - Historical biases and Orientalist views among Western elites contribute to the perpetuation of stereotypes, such as the "slanted eyes" representation, which is rooted in colonial attitudes [9]. Group 3: Market Dependency - Swatch derives nearly one-third of its global revenue from the Chinese market, indicating a significant dependency despite recent declines [10]. - Many Swiss watches are now produced and assembled in China, highlighting the economic interdependence between the brand and the Chinese market [10].