Core Viewpoint - Weimob Group reported a total revenue of RMB 775 million for the first half of 2025, representing a year-on-year decrease of 10.6%, primarily due to a reduction in revenue from merchant solutions as a result of a lower rebate ratio notified by advertising platforms in the second half of 2024 [1] Group Financial Performance - The group's gross profit was RMB 582 million, an increase of 1.1% compared to the first half of 2024, and a 36.1% increase when adjusted for rebates, compared to RMB 429 million in the same period last year [2] - The adjusted EBITDA was RMB 72 million, a significant improvement of 140.7% from a loss of RMB 176 million in 2024, marking the first profit since 2022 [2] - The adjusted net profit was RMB 17 million, a substantial improvement of 109.0% from a loss of RMB 187 million in the same period last year, achieving the first profit since 2021 [2] Operational Efficiency - The company has focused on cost reduction and efficiency improvement by cutting non-core and low-quality businesses, which has enhanced operational efficiency [2] - The subscription solutions business has significantly narrowed its losses, while the merchant solutions business continues to provide cash flow and profit support, gradually releasing the company's profit potential [2] Cash Flow and Financial Health - In the first half of 2025, the company's operating cash flow slightly decreased by approximately RMB 28 million [2] - As of June 30, 2025, the company's cash and bank deposits amounted to approximately RMB 1.574 billion, indicating a healthy cash and financial position [2]
微盟集团(02013.HK)上半年经调整总收入同比增长7.8%，毛利率大幅升至75.1%，整体逐步释放盈利潜力