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毛利率超过特斯拉,小鹏汽车迎来“小米时刻”
2 1 Shi Ji Jing Ji Bao Dao·2025-08-20 09:39

Core Insights - Xiaopeng Motors is approaching self-sufficiency, with Q2 revenue reaching 18.27 billion yuan, a year-on-year increase of 125.3%, and a net loss narrowing to 480 million yuan [1][2] - The company aims to achieve profitability in Q4 2023, focusing on high-end models priced above 300,000 yuan and leveraging technology and brand value for premium pricing [2][3] Financial Performance - For the first half of the year, Xiaopeng's revenue was 34.09 billion yuan, up 132.5% year-on-year, with adjusted net loss of 810 million yuan, significantly reduced from 2.63 billion yuan in the same period last year [2] - Q2 gross profit reached 3.17 billion yuan, a 28.8% increase, with a gross margin of 17.3%, surpassing Tesla's 17.2% for the same period [2][5] - The improvement in gross margin is attributed to a shift in product sales structure and increased technical revenue from partnerships, particularly with Volkswagen [5][8] Cost Management and R&D - R&D expenses rose to 2.21 billion yuan in Q2, a 50.4% increase, while sales and administrative expenses increased by 37.7% to 2.17 billion yuan, indicating a focus on growth despite rising costs [3][9] - The company holds a cash reserve of 47.57 billion yuan, providing a buffer for ongoing investments [4] Market Strategy and Product Development - Xiaopeng plans to launch new models, including the P7 and G7 in August and the X9 in Q4, targeting the mainstream market with a focus on extended-range vehicles [10][11] - The company is enhancing its design capabilities and aims to release multiple new models priced above 300,000 yuan in 2026 and 2027 [11] Technological Advancements - Xiaopeng is investing heavily in AI technology, with plans to deploy self-developed AI chips in future models, aiming for significant advancements in autonomous driving capabilities by 2025 [12][13] - The company is also exploring the commercialization of Robotaxi services, with initial tests planned for 2026 [12][13]