Group 1 - Meituan's international delivery brand Keeta has officially launched in Doha, Qatar, marking a significant expansion in the Middle East market after Saudi Arabia [1][5] - Qatar is one of the highest GDP per capita economies globally, presenting substantial potential for the delivery market, which influenced Keeta's decision to enter this market [1] - Since 2023, Meituan has been actively participating in international competition, driven by technology to develop new business models, aligning with national goals [5] Group 2 - Keeta has already supported several brands, including McDonald's, for delivery orders in Doha [5] - Within less than a year of entering Saudi Arabia, Keeta has become one of the top three delivery platforms in the country, expanding its service coverage from 9 to 20 cities [5] - Meituan views internationalization as a long-term strategy, aiming to leverage local living experiences from China to compete globally and enhance its capabilities [5] Group 3 - Keeta plans to continue deepening its presence in the Middle East and aims to expand to more countries within the Gulf Cooperation Council (GCC) [5] - The company also intends to officially enter the Brazilian market within a few months [5]
开辟中东第二站,美团国际化业务Keeta上线卡塔尔