贾斯汀·比伯秘密成立家办：开始人生第二季

Core Insights - Justin Bieber has established the Bieber Family Office to manage his music rights, asset investments, and future career planning after facing a bankruptcy crisis [1][2][4] - The family office aims for greater financial independence and career autonomy, contrasting with traditional reliance on management companies [4][21] - Hailey Bieber's beauty brand Rhode was acquired by e.l.f. Beauty for $1 billion, marking a significant financial turnaround for the couple [1][6][12] Group 1: Establishment of Bieber Family Office - The Bieber Family Office was officially established in July 2025, located in a prime area of Sunset Boulevard, Los Angeles [2] - The office is co-founded by Justin Bieber, Hailey Bieber, and key team members, focusing on centralized management of music rights and business investments [2][4] - The operational model of the family office is inspired by Beyoncé's Parkwood Entertainment, emphasizing artist control over rights and investments [4] Group 2: Financial Challenges and Background - Justin Bieber's financial troubles stem from mismanagement, legal disputes, and canceled tours, leading to a precarious financial situation [5][8] - A documentary revealed that Bieber had earned up to $1 billion but squandered much of it on luxury items, resulting in significant debt [5][8] - In 2022, Bieber sold his music rights for $200 million as a critical self-rescue measure amid financial difficulties [5] Group 3: Hailey Bieber's Success - Hailey Bieber founded the skincare brand Rhode in 2022, which was acquired by e.l.f. Beauty for $1 billion, making her a billionaire [1][12] - The acquisition included $600 million in cash, $200 million in e.l.f. stock, and potential future payments based on growth [12] - Rhode's rapid success is attributed to its minimalist product philosophy and effective social media marketing [12][9] Group 4: Investment Strategies and Real Estate - Justin Bieber has expanded his business portfolio beyond music, including a streetwear brand and various endorsements [13] - His real estate investments have been criticized for poor financial returns, often driven by lifestyle choices rather than capital appreciation [16][18] - The establishment of the family office represents a shift from being a celebrity artist to becoming a long-term asset owner [21]