辛巴五次“退网”，辛选帝国谁来接班？

Core Viewpoint - The article discusses the fifth announcement of withdrawal from live streaming by the influencer Xinba, highlighting the skepticism from fans due to his history of returning after previous withdrawals. The article also addresses the challenges faced by his brand, XinXuan, in maintaining consumer trust amid product quality issues and the implications of his potential permanent exit from the industry [1][2][6]. Summary by Sections Withdrawal Announcement - On August 18, Xinba announced his departure from the live streaming industry, stating he could no longer handle the work and would transfer management of his account to his wife, Churui Xue [1][2]. - This marks his fifth withdrawal announcement, leading many fans to question its sincerity, as previous withdrawals have often resulted in high sales upon his return [2][4]. Historical Context - Xinba's past withdrawals have often been followed by quick returns, with significant sales figures, such as over 12 billion in a single session after a 51-day hiatus in 2020 [4]. - His strategy of creating a sense of scarcity through temporary withdrawals has proven effective in boosting consumer engagement and sales [5][6]. Product Quality Issues - XinXuan has faced multiple product quality controversies in recent years, including issues with beef products and a sanitary napkin brand accused of containing harmful substances [7][11]. - The brand's reputation has suffered due to these incidents, leading to consumer distrust and calls for accountability [8][10]. Management Transition - Xinba plans to hand over the management of XinXuan to his wife, Churui Xue, who has some business management experience [12]. - The company has been overly reliant on Xinba's personal influence, raising concerns about maintaining sales and engagement without his direct involvement [12][14]. Future Prospects - Industry experts suggest that XinXuan should diversify its business model and reduce reliance on a single influencer to mitigate risks associated with potential controversies [12][14]. - The company's ability to adapt and innovate in response to these challenges will determine its future success in the competitive live streaming market [14].