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洋河股份收入加速下滑:上半年白酒销量减少32.35% 新管理层能否带领公司河重回增长?

Core Viewpoint - Yanghe Co., Ltd. reported a significant decline in revenue and net profit for the first half of the year, marking the worst performance since 2009, with revenue down 35.32% to 14.796 billion yuan and net profit down 45.34% to 4.344 billion yuan [1][2]. Revenue Decline - The decline in revenue accelerated in 2024, with high-end liquor revenue decreasing by 36.52% and ordinary liquor revenue decreasing by 27.24% [2]. - Revenue from external markets fell by 42.68%, while internal market revenue decreased by 25.79%, indicating a more severe decline in external markets [2]. - Production and sales volumes also dropped significantly, with liquor production down 51.63% and sales down 32.35% [2]. Cash Flow and Inventory Issues - Operating cash flow net amount decreased sharply from 2.043 billion yuan to 616 million yuan [2]. - Inventory reached a high of 19.075 billion yuan, with inventory turnover rate dropping to a historical low of 0.19 [2]. Rising Expense Ratios - Despite declining revenue, sales expense ratio increased from 11.42% to 14.52%, and management expense ratio rose from 4.32% to 6.34%, leading to a net profit decline that outpaced revenue decline [2][3]. - In 2024, sales expenses increased by 2.4% and management expenses by 9.09% despite a 12.83% revenue decrease [3]. Comparison with Competitors - Yanghe's sales expense ratio of 19% is significantly higher than competitors like Moutai, Luzhou Laojiao, and Shanxi Fenjiu, which are around 10% [2]. - Yanghe's net profit margin of 23% is lower than its competitors, with Moutai leading at 52% [3]. Collection Efficiency - The collection ratio has been declining since 2022, dropping from over 90% before 2018 to 68% in 2022, and has only slightly improved to 84% in the first half of this year [3]. Management Adjustments - Starting in 2024, Yanghe began proactive adjustments, including halting supply to online platforms and implementing strict quota controls on major products [4][5]. - The company faces challenges with inventory management and channel issues, as evidenced by reports of "stock pressure" from distributors [5]. Future Outlook - The new management team, led by Gu Yu, is tasked with addressing these challenges and restoring growth, with a focus on inventory reduction and improving sales efficiency [7][8].