腾讯的“三角洲行动”：自研射击GaaS游戏突入海外主机市场

Core Viewpoint - The launch of "Delta Operation" on console platforms marks a significant step for Tencent Games in expanding its presence in the console gaming market, which has historically been less penetrated by Chinese companies [4][6][19]. Group 1: Game Overview - "Delta Operation" is the first domestically developed service-type game for console platforms, developed by Tencent Games [4]. - The game achieved an average daily active user (DAU) count of over 20 million within a year of its mobile and PC launch, ranking among the top five in the industry [4][9]. - The game features a comprehensive layout with multiple maps, characters, and customizable weapons, showcasing high-quality 3A game standards [8]. Group 2: Market Context - The global console gaming market exceeds $42 billion, with service-type games becoming a new growth driver [6][15]. - In 2024, console games are projected to account for 28% of the global gaming market revenue, with shooting games representing 16% of console game revenue [15]. - The shift from traditional buyout games to service-type games is evident, with approximately 20% of the market now occupied by non-buyout games [15][20]. Group 3: Strategic Implications - Tencent's entry into the console market with "Delta Operation" reflects its commitment to expanding its market share and adapting to new industry trends [6][19]. - The game’s cross-platform capabilities allow for player matching between PC and console users, enhancing user engagement and growth potential [16][20]. - The success of "Delta Operation" could pave the way for other Chinese companies to explore the console gaming market, which remains largely untapped domestically [19].