聚焦品质提升，锦江酒店筑牢高质量发展根基

Core Viewpoint - Jinjiang Hotels has maintained a robust development trend in a complex market environment by adhering to quality standards and optimizing brand structure, contributing positively to the industry [1] Financial Performance - In 2024, Jinjiang Hotels achieved an operating revenue of 14.063 billion yuan, with full-service hotel operations and management business showing a remarkable performance, achieving a year-on-year revenue growth of 49.57% and a gross margin increase of 8.52 percentage points to 39.45% [1] Brand Strategy - The company continues to advance its mid-to-high-end strategy, with a total of 13,416 hotels opened by the end of 2024, adding 1,515 new hotels during the year, of which mid-range and above hotels accounted for 60.76% [1] - This strategic layout aligns with the trend of consumption upgrading and builds a more resilient business structure [1] Operational Management - The company has adopted a "Basic Operation Year" strategy, enhancing standardization through the "Old Friend Program," which includes comprehensive service norms covering various aspects such as room service and food safety [2] - Digital tools have been employed to strengthen store management and inspections, ensuring service quality stability and consistency [2] Cost Control - Jinjiang Hotels has achieved significant results in cost control through refined management, leveraging centralized procurement to reduce material costs and optimizing energy management systems to minimize unnecessary energy consumption [2] Service Innovation - In 2024, the company introduced several unique service initiatives to enhance customer experience, such as smart room control systems and personalized dining options, which have been widely recognized by customers [2] Digital Transformation - The company is focused on digital construction to enhance operational efficiency, continuously optimizing its official digital platform WeHotel to improve order processing efficiency and customer booking experience [3] - The scale application of the Global Procurement Platform (GPP) has deepened supply chain collaboration, providing efficient support for store operations [3] Future Outlook - Jinjiang Hotels plans to continue focusing on quality improvement and brand building, upgrading existing hotels, enhancing service innovation, and leveraging digital transformation to boost operational efficiency and core competitiveness [3]