True Classic Renews Partnership with Global-e Following International Success, with Over 25% of Total E-Commerce Revenue Now Driven by International Markets

Core Insights - True Classic has renewed its partnership with Global-e, reflecting strong international e-commerce growth and success in over 200 markets [1][2][3] Company Overview - True Classic, founded in 2019, has rapidly grown to become one of the fastest-growing apparel brands in the U.S., serving over 5 million customers globally [3][8] - The brand's international sales now account for over 25% of its total e-commerce revenue, with key markets including Canada, UAE, UK, Australia, Switzerland, Norway, and Sweden [2][3] Partnership Impact - Global-e has played a crucial role in True Classic's global expansion by providing localized online shopping experiences, including local currencies and preferred payment methods [4] - The partnership has enabled True Classic to optimize inventory and reduce shipping costs through a multi-node logistics network, enhancing customer experience and profitability [4] Strategic Growth Initiatives - True Classic is experiencing accelerated growth due to a recent strategic investment from 1686 Partners, which is facilitating expansion in both retail and wholesale channels [5] - The brand is increasing its U.S. presence with new retail stores and gaining traction in wholesale placements with major retailers like Sam's Club, Target, Nordstrom, and Costco [5] Product Expansion - True Classic is expanding its product categories to include women and kids' apparel, aiming to meet the needs of a broader customer base while maintaining its commitment to premium quality and exceptional value [9]