辛巴又要退网，但谁来收拾他留下的“烂摊子”？

Core Viewpoint - The article discusses the controversy surrounding the live-streaming influencer Xinba, who announced his withdrawal from the industry amid allegations of his brand "Cotton Password" sanitary pads containing carcinogenic substances. This marks his fifth announcement of withdrawal, raising questions about his accountability and the broader issues within the live-streaming e-commerce industry [1][5][24]. Group 1: Xinba's Withdrawal and Brand Controversy - Xinba's announcement to exit the live-streaming industry coincides with serious allegations against his brand "Cotton Password," which has been reported to contain high levels of thiourea, classified as a Group 3 carcinogen by the International Agency for Research on Cancer [1][3][4]. - The brand has faced consumer health issues, including gynecological inflammation and thyroid diseases, linked to the use of its products, which were marketed heavily by Xinba [3][4]. - Despite the brand's claims of safety through third-party testing, consumer backlash continues, indicating a significant trust issue that Xinba must address [4][5]. Group 2: Implications for the Live-Streaming Industry - Xinba's situation reflects a larger trend of accountability issues within the live-streaming e-commerce sector, where influencers often evade responsibility for product quality [5][7][24]. - The article highlights the increasing complaints in the live-streaming industry, with a reported 40.2 million complaints in 2024, marking a 19.3% increase from the previous year [10]. - The lack of effective regulation and oversight in the industry has led to a culture where influencers prioritize profit over consumer safety, resulting in a cycle of poor accountability [19][20][22]. Group 3: Industry Dynamics and Consumer Trust - The article emphasizes that the live-streaming e-commerce model is built on trust, and any breach of this trust can have severe repercussions for the industry as a whole [23][25]. - It suggests that the industry needs a shift towards more responsible practices, where influencers, platforms, and consumers all benefit from a transparent and trustworthy environment [25]. - The rise of platforms that prioritize quality and service, such as Dongyu's "Oriental Selection," indicates a potential shift in consumer preferences towards more reliable shopping experiences [25].