“品类品牌”战略首战告捷 盐津铺子上半年营收净利双增

Core Insights - The company reported a revenue of 2.941 billion yuan, representing a year-on-year growth of 19.58%, and a net profit attributable to shareholders of 373 million yuan, up 16.70% year-on-year [1][2] Group 1: Financial Performance - The growth in performance is primarily attributed to the explosive growth of konjac-based snacks, with the "category brand" strategy showing initial success, significantly enhancing overall profitability [1] - The konjac snack segment generated a revenue of 791 million yuan in the first half of the year, accounting for 26.90% of total revenue, and grew by 155.10% year-on-year, confirming its status as the fastest-growing category [1] - The net profit margin for the first half of the year was 12.67%, benefiting from the scale-up of key products [2] Group 2: Strategic Developments - The company launched its first strategic sub-brand "Da Mo Wang" in October 2023, with sales expected to exceed 1 billion yuan (including tax) in 2024, positioning it among the top 10 billion yuan products [1] - The "Da Mo Wang" series achieved a monthly sales record of over 100 million yuan within 16 months of its launch, marking the fastest record in the industry [1] - The company is expanding its konjac product line into overseas markets, successfully entering Southeast Asia and the United States, with the "Mowon" brand gaining traction [2] Group 3: Future Outlook - The company plans to continue its "channel-driven, product-leading, and system-supporting" strategy, deepening the "category brand" approach to promote strong single products across six core categories [3] - The company aims to leverage its omnichannel capabilities to deliver healthy and delicious snacks to consumers both domestically and internationally [3]