

Core Viewpoint - Bubble Mart International Group reported exceptional financial performance for the first half of 2025, with revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, and adjusted net profit of 4.71 billion RMB, up 362.8% compared to the previous year [1][2]. Financial Performance - The revenue and net profit for the first half of 2025 surpassed the total figures for the entire year of 2024 [1]. - Bubble Mart's stock price rose by 12.54% to 316 HKD per share, marking the largest single-day increase in 10 months, with a total market capitalization of 424.3 billion HKD [1]. Future Outlook - The founder, Wang Ning, expressed optimism about achieving a revenue target of 20 billion RMB for the year, with a possibility of reaching 30 billion RMB [2]. - The management anticipates an increase in net profit margin, projecting it to be around 35% for the year [2]. IP Strategy and Diversification - The company aims to maintain a healthy balance in its IP portfolio, with LABUBU accounting for less than 35% of total sales, indicating a diverse range of IPs [3][4]. - The revenue from THE MONSTERS, which includes LABUBU, reached 4.81 billion RMB, a staggering increase of 668.0% year-on-year, representing 34.7% of total revenue [3]. Supply Chain and Production Capacity - Bubble Mart's plush product category generated revenue of 6.14 billion RMB, a year-on-year increase of 1276.2%, and for the first time, its revenue share exceeded that of figurines [7]. - The company has significantly increased its production capacity, achieving a monthly output of approximately 30 million plush products, which is over ten times the output from the previous year [6][7]. Organizational Structure and Management - The company has initiated a major organizational restructuring to enhance global strategy and improve management efficiency, aiming for a flatter organizational structure [8][9]. - Wang Ning emphasized the importance of focusing on the company's overall health and adaptability in management practices to address the challenges posed by rapid growth [8][9].