Core Insights - BOSS Zhipin reported Q2 2025 revenue of 2.102 billion yuan, a year-on-year increase of 9.7%, exceeding market expectations [1] - The revenue structure remains heavily reliant on the recruitment sector, which accounted for 99% of total revenue [1] - Revenue from the recruitment sector reached 2.078 billion yuan, reflecting a year-on-year growth of 9.8% [1] Revenue Growth Factors - The growth in recruitment revenue is attributed to increased penetration in incremental markets and higher contributions from corresponding clients [1] - There was a notable increase in revenue contributions from blue-collar workers, second-tier cities, and small to medium-sized enterprises during Q2 [1] - The number of new job postings for fresh graduates increased by over 18% year-on-year during June and July, addressing the previously observed mismatch between job seekers and available positions [1] User Engagement and Cost Management - From January to July 2025, BOSS Zhipin added over 30 million new users [1] - The average monthly active users reached 63.6 million in Q2, marking a year-on-year increase of 16.5% [1] - Sales and marketing expenses amounted to 420 million yuan, a decrease of 23% year-on-year, bringing the expense-to-revenue ratio to a historical low [1]
BOSS直聘2025年二季度营收21.02亿元，同比上涨9.7%