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NFL and Microsoft expand partnership to bring Copilot to the sidelines and beyond
MicrosoftMicrosoft(US:MSFT) Prnewswireยท2025-08-20 13:30

Core Insights - The National Football League (NFL) and Microsoft have announced a multiyear strategic partnership extension focused on AI innovation across the league [1][3] - Microsoft technologies, including Copilot and Azure AI, will enhance game day experiences, streamline operations, and improve decision-making for coaches and players [2][4] AI Integration in Game Day Operations - The NFL has upgraded its Sideline Viewing System with over 2,500 Microsoft Surface Copilot+ PCs, providing real-time data and analysis tools to 32 clubs, approximately 1,800 players, and over 1,000 coaches and staff [4] - Coaches can utilize a new feature powered by GitHub Copilot to filter plays based on various criteria, enabling quicker analysis and more strategic decisions [4][5] Enhancements Beyond the Sidelines - The partnership aims to support game operations managers with a Copilot-powered dashboard to track key incidents like weather delays and technical issues, improving future decision-making [6] - Microsoft is also integrating Azure AI video tools during practice sessions for coaching evaluations and player assessments, as demonstrated during the 2025 NFL Scouting Combine [7] Broader Applications of AI - Individual NFL clubs will soon leverage AI for analyzing draft prospects, providing data-driven insights for business and football operations, and enhancing productivity across various functions [9][10] - Some clubs, like the Tampa Bay Buccaneers, are already using Copilot for marketing and fan engagement, while the NFL Players Association employs Microsoft AI for video review processes [11]