Core Viewpoint - Xiaomi is facing backlash from car owners due to aggressive demands for payment of remaining balances before vehicle delivery, leading to a decline in customer trust and potential reputational damage [3][17][24]. Group 1: Customer Experience and Reactions - Multiple car owners reported being pressured to pay the remaining balance within seven days, despite the vehicles not being delivered yet, causing frustration and anger among customers [3][21]. - Affected customers expressed feelings of betrayal, stating that they were treated like "scalpers" despite being loyal fans of the brand [23][24]. - The situation has led to a significant decline in customer trust, with some long-time fans expressing disappointment and considering leaving the brand [24][28]. Group 2: Company Policies and Justifications - Xiaomi has implemented a policy requiring early payment in two specific scenarios: when a customer wishes to delay delivery or when there is a perceived high likelihood of the customer not picking up the vehicle [7][10]. - The company claims that these measures are necessary to prevent order cancellations and to manage production schedules effectively [7][10][25]. - Legal experts suggest that while Xiaomi's policies may be legally defensible, they could still face challenges regarding customer rights and obligations under consumer protection laws [9][24]. Group 3: Market Position and Competition - Despite the controversies, Xiaomi's vehicle delivery numbers have been impressive, with 311,700 units delivered within 15 months, significantly faster than competitors like NIO [3][25]. - However, the company is now facing increased competition from other brands, which may capitalize on Xiaomi's current challenges and customer dissatisfaction [25][28]. - The need for expanded production capacity is urgent, as delays in delivery could lead to further customer attrition and loss of market share [25][27].
未验车先交几十万 小米被曝催收尾款:否则取消订单定金作废 车主炸锅:又不是买白菜
2 1 Shi Ji Jing Ji Bao Dao·2025-08-20 13:33