从南沙起航，乘风十五运！政企研共探体育品牌出海新机遇

Core Viewpoint - The forum focuses on exploring new opportunities for sports brands to expand internationally, leveraging the upcoming 15th National Games and the Special Olympics as a catalyst for high-quality development in the Greater Bay Area sports industry [1][2][6] Group 1: Event Overview - The forum titled "Sailing from Nansha: Riding the Wind of the 15th National Games" was held in Nansha, Guangzhou, aiming to discuss the integration of sports brands with cross-border trade [1] - The event was organized by various governmental and business entities, highlighting the collaborative effort to promote sports industry growth in the region [1] Group 2: Industry Development - The sports industry in the Greater Bay Area is experiencing robust growth, with a strategic focus on international market expansion [2] - Nansha is enhancing its policy advantages and port functions to create a favorable business environment for companies looking to enter international markets [2][3] Group 3: Strategic Insights - The integration of sports events with cross-border e-commerce is being promoted to help local brands access international markets [2] - A three-step strategy for companies to enter the African market includes optimizing global layout, integrating sports with e-commerce, and leveraging policy benefits [3] Group 4: Corporate Experiences - Companies shared their experiences in transitioning from traditional manufacturing to global branding, emphasizing the importance of brand exposure through high-profile events like the National Games [4][5] - The significance of digital tools in empowering Chinese companies for international expansion was highlighted, showcasing the need for comprehensive logistics and marketing solutions [4] Group 5: Cultural and Market Insights - The importance of cultural elements in sports branding was discussed, suggesting that sports culture should be promoted alongside products to resonate with younger audiences [5] - The need for precise market data and cultural connections to effectively penetrate the African market was emphasized, advocating for sports as a bridge for cultural exchange [5] Group 6: Conclusion - The forum established Nansha's pivotal role as a hub for sports brand internationalization, contributing to the global sports economy with a focus on the upcoming National Games and Special Olympics [6]