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老铺黄金招聘员工要求堪比空乘,回应称最基本要求能否穿上公司统一工装
Sou Hu Cai Jing·2025-08-20 13:34

Core Viewpoint - Lao Pu Gold has experienced significant growth in revenue and profit, with a year-on-year revenue increase of 251% and a profit increase of 285.8% in the first half of 2025, despite a general decline in gold consumption in China [6]. Recruitment Standards - The recruitment standards for Lao Pu Gold have sparked discussions online, with strict requirements regarding height, weight, appearance, and age, including a preference for candidates with a background in the airline industry [3][4]. - The company emphasizes the importance of physical appearance and personal attributes in its hiring process, reflecting its positioning as a high-end brand [5]. Financial Performance - In the first half of 2025, Lao Pu Gold reported a revenue of 12.354 billion yuan and a profit of 2.268 billion yuan, showcasing remarkable growth against a backdrop of declining gold consumption in the country [6]. - The company has positioned itself as a luxury brand, aiming to decouple from gold price fluctuations, which is a departure from the typical practice of other domestic gold brands [5]. Market Performance - Since its listing on the Hong Kong Stock Exchange in June 2024, Lao Pu Gold's stock price has seen significant appreciation, rising from an initial price of 40.50 HKD per share to a peak of 1108 HKD per share in early July 2025 [7]. - As of August 20, 2025, the stock was trading at 786 HKD, reflecting a 9.39% increase [8].