Swatch道歉太敷衍，它在赌中国消费者的健忘

Core Viewpoint - Swatch's recent apology regarding the portrayal of an Asian model has been perceived as insincere and disrespectful towards the Chinese market, reflecting a broader issue of cultural insensitivity among luxury brands [1][3][10]. Group 1: Apology Statement - The apology issued by Swatch was brief and lacked depth, with different wording in English and Chinese versions, raising questions about the company's intentions [3][5]. - The statement failed to clarify the nature of the "misunderstanding" or "offense," nor did it address accountability or corrective measures [3][10]. - The crisis management approach taken by Swatch appears to follow a simplistic template, indicating a lack of genuine engagement with the issue [3][10]. Group 2: Cultural Insensitivity - The incident is part of a pattern where luxury brands exhibit cultural arrogance, often offending East Asian consumers while profiting from these markets [10]. - Historical biases and Orientalist views among Western elites contribute to the perpetuation of stereotypes, such as the "slant-eyed" representation of Asians [10]. - The media's negative portrayal of Asians has reinforced these stereotypes, influencing commercial decisions within multinational fashion brands [10]. Group 3: Market Dependency - Swatch, which owns brands like Omega, Longines, and Tissot, derives nearly one-third of its global revenue from the Chinese market, despite recent declines [11]. - Many Swiss watches are now produced and assembled in China, indicating a significant reliance on Chinese manufacturing capabilities [11]. - The potential withdrawal of such brands from the Chinese market may not significantly impact the local economy, as the brands have already capitalized on their presence [11].